Green and Grace‘s mission is to help Nordic women in finding the joy of skincare. Founded by a sister-duo Fanni and Jenni Tuomisto in 2017, Green and Grace offers a curated selection of Korean cosmetics.
Green and Grace is using Xales to scale their sales channels beyond their own online shop. Through Xales’ automatic marketplace integration, Green and Grace selection is now also available on CDON.com.
“Opening the CDON marketplace was very fast and convenient for us. Xales provides automation of product listings to the selected marketplace, as well as easy-to-use platform for order fulfillment process in a multi-channel environment. When it comes to the bigger picture, being able to easily utilise different marketplaces is a way to reach a bigger audience and further internationalize our business.”, says Fanni Tuomisto, CEO of Green and Grace
Terrace offers a hand-picked selection of shoe, clothing and accessory brands for men with the likes of Stone Island, Canada Goose, Adidas Originals, C.P. Company, Stüssy and Patagonia as the customer favourites. Being around well over a decade, Terrace operates with an omni-channel approach and currently serves customers through their showroom in central Stockholm and online shop delivering to all around the world.
Omni-channels approach combined with the strong seasonality of the fashion industry creates a challenge for keeping track of sales, purchases and margins. In order to stay on top of things, Terrace is using Xales’ to integrate the sales data to financial information making it closer to being real-time and therefore a better basis for business-level decision-making.
“Tracking sales has been more or less real-time for years but the rest of the financial info is still processed after a month or so. In our fast-paced business environment this just is not good enough and we needed to tackle this issue somehow. By using Xales to combine the sales data and the data from our financial management software Fortnox, we get estimates on actual performance metrics and are therefore able to make fact-based business decisions instead of just trusting the gut feeling. With this kind of comprehensive tracking in place, we are also able to start exploring further sales channels such as Amazon.”, says Patrik Nygård, Chairman of the Board of Terrace
Commerce 8 is a Nordic e-commerce consultancy helping companies succeed across all digital channels. Commerce 8 works with pioneering brands and retailers looking to capitalise the full potential of e-commerce or to start selling on Amazon and other marketplaces.
Commerce 8 acts as an agency partner for Xales and there are a number of potential use cases for their customers and prospects.
“Our customers have been using Xales to integrate their online shop with Amazon, to handle multi-channel order fulfillment and to better understand their business performance. Readymade integrations smoothen the processes a lot especially when it comes to Amazon, which is well known to have a bit complex ways of working every now and then. The most important thing is that both the client and agency can focus more on what really matters and makes the difference. In addition to all this, Xales Business Insight mobile app provides a huge amount of information with a great user experience, a combination rarely seen before.”, states Tea Riihilahti who works as an E-commerce Consultant at Commerce 8.